Key Results

 

• +55% YoY revenue growth within 6 months for Sam Baking High

• Record-breaking month in February (highest in 9.5 years for Sam Baking High)

• 8.6x MER maintained during scaling

• Meta Ads ROAS improved from 4.08 → 5.04 (9-month average)

• Google Ads achieved 12.33 ROAS (early-stage rollout)

 

 

Challenge

 

For Sam Baking High, growth had started to plateau due to:

 

• Declining ad performance

• Difficulty scaling without losing efficiency

• Over-reliance on seasonal spikes without a structured system

 

 

What We Did

 

To scale Sam Baking High, we:

 

• Rebuilt the ad account structure to improve signal quality and scalability

• Introduced conversion-driven creatives aligned with real buying intent

• Maintained high efficiency while scaling, avoiding performance drop

• Developed a clear growth strategy:

   

  • Leveraged best-sellers & winning products

  • Systemised seasonal campaigns (Valentine’s, Easter, etc.)

  • Used hooks & service-driven messaging to drive everyday conversions

 

 

Outcome

 

• Delivered record-breaking growth for Sam Baking High while maintaining strong profitability

• Improved both efficiency (ROAS / MER) and volume simultaneously

• Built a more predictable and repeatable D2C growth engine for Sam Baking High